Why Internet Marketing?

Internet marketing, also known as i-marketing, web marketing, online marketing, Search Engine Marketing (SEM) or e Marketing, is the marketing of products or services through the Internet.

 • Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience.
• Internet marketing help Companies can reach a wide audience for a small fraction of traditional advertising budgets. 
• The nature of the Web marketing allows consumers to research and purchase products and services at their own convenience. 
 • Online marketing has the advantage of appealing to consumers in a medium that can bring results quickly.
• The strategy and overall effectiveness of Search engine marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
• Web marketing helps to draw in an increased number of site visitors who aren’t fully committed to making a purchase but who will be provided your web site is able to reel them in.
• Internet marketers also have the advantage of measuring statistics easily and inexpensively.
• Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.
• The results of Search engine marketing campaigns can be measured and tracked instantly because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.
• Internet media are easiest way to track than traditional off-line media through the use of web analytics for instance.
• Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium.